What is Automotive eCommerce and the benefits of Automotive service?
Car buyers have gotten used to the speed, control, and flexibility of eCommerce businesses. They like popular eCommerce websites like Amazon and eBay and look for similar shopping experiences. This is why shopping online is the future of the automotive industry. In 2021, 80% of consumers said they’d like to do at least part of their new vehicle purchase online. Further, 25% said they were willing to buy a car completely online. However, only 1 in 3 dealerships offers car shoppers a way to buy online.1 But why is online car shopping so important to customers, and how can car dealerships benefit from it? We’ll define automotive eCommerce, then jump into the five advantages of this business model. What is Automotive eCommerce? Automotive eCommerce is essentially online shopping for cars. It’s when your dealership can sell a car 100% digitally. ECommerce is different from automotive digital retailing. Digital retailing is your online presence. It could include a virt...